week 3 part 2

Business name: 

Tokallini longevity, Shanti Kitti Yoga, Body Morp San Diego, Black Sheep Yoga,Quality Express t-shirts.
Business website url:
Tokallini longevity–(no available website),https://www.shantikittiyoga.com/, http://www.bodymorphsd.com/,http://www.blacksheepyogastudio.com/, http://www.printerlistings.com/Quality-Express-Tshirts.html 

The social media they are visibly using [links on their website]
Tokallini longevity:https://www.facebook.com/longevity10/ (well used, last post dated Jan. 25, 2017), https://www.linkedin.com/company/tokallini-longevity (not updated, no active posting), http://stores.ebay.com/Tokallini-Longevity-Outlet (active account with available products for online ordering), https://www.groupon.com/biz/folsom-ca/tokallini-longevity (well used, last post dated August. 2016)

Shanti kitti yoga: https://www.shantikittiyoga.com/ (well used, last post dated for Feb. 12, 2017 event), https://www.facebook.com/pages/Shanti-Kitti-Yoga/300769716739932 (well used, last post dated Feb. 9, 2017), https://twitter.com/shantikittiyoga (well used, last post dated for Dec. 10, 2016 event), https://www.groupon.com/biz/oceanside/oceanside-3 (active, last post was dated, 2016 event), https://www.instagram.com/shantikittiyoga/ (well used, last post was dated for Feb. 2017)

Body Morp Center: https://www.facebook.com/pages/Body-Morph-Center/852278558202330 (well used, last post was Jan 2017), https://www.yelp.com/biz/body-morph-center-san-diego (not updated, last post was July 2016), https://www.instagram.com/explore/locations/1015071614/ (well used, last post dated Feb. 8, 2017), https://plus.google.com/102553002260987658848 (not updated, no active posting)

Black Sheep Yoga Studio: https://www.facebook.com/BlackSheepYogaStudio/ (well used, last post dated Feb. 9, 2017), https://twitter.com/blacksheepys?lang=en (not updated, last post was Dec. 2015), https://foursquare.com/v/black-sheep-yoga/4fa1d602e4b0b2264fbcfaf6 (not updated, last post was June 2013).

Qualityexpresstshirts:https://www.instagram.com/qualityexpresstshirt/, https://www.facebook.com/QualityExpressTshirts/, https://www.yelp.com/biz/quality-express-t-shirts-and-silkscreening-oceanside (well used, last post dated Jan. 2017), https://local.yahoo.com/info-179092131-quality-express-tshirts-oceanside?csz=Carlsbad%2C+CA&stx=Screen+Printing (not updated, last post dated Oct. 2016)

Write a short analysis of their use of social media. Tokallini longevity- doesn’t have a website but relies heavily on social media presence. This company uses ebay.com and groupon as their main source of ordering point and customer feedback. They have an active presence in Facebook but not active on LinkedIn. Shanti Kitti Yoga- has an active website with updated studio events posting. They are active on Facebook, Instagram, groupon and twitter for their advertising exposures. All social media and their website are current and updated on a regular basis. Body Morp Center- active on Facebook, yelp, Instagram but no current posting on google plus. They have a strong presence in all their social media platforms, shown to use Instagram heavily than most other social media platforms. Black Sheep Yoga Studio- Active on their Facebook and twitter accounts with updated studio events and past events. Shows active advertising in Facebook and twitter, all posting are current and well maintained. Qualityexpresstshirts – Relies heavily on Facebook and Instagram exposure. Both social media platforms are active and current on all posting.

What I have discovered after analyzing the 5 businesses is the amount of time required to manage each social media sites. The importance of the contents, and updating current information all take incredible amount of time. I can see why some small businesses are not able to keep up current posting on all their sites. It is a full time job monitoring, updating, correcting and reviewing all the activities that happens in all the platforms. So despite the low cost of advertising in these platforms, maintaining them requires thoughts and a lot of time in order to catch your target audience on a daily basis.