http://www.econobum.com – calls to action for this website consisted of “buy now” logo in a bold color enticing customers to click on the products then leading them to a new page showing the products original price with a slashed mark, then showing the actual price showing the considerable saving.
http://www.justcheapdiapers.com – calls to action for this website is in the form of highlighted logo on the left side of the home page with a “monthly saving offer” and a “save” tab, enticing customer for more saving.
The differences in each company’s target markets, one is focused on families who are environmentally conscious and concerned about using natural cloth material for diapers for healthier experience with their babies and supporting their particular lifestyles. The other company is focused on basic disposable products focused on customers who are on low income, or fixed budget.
The obvious differences in the two websites are the type of products they are selling. One is a cloth product, focused on being environmentally friendly and the other is focused on savings based on purchase quantities. The crossover between the two customers is they are looking for baby products. The conclusion I can draw from their audience based on their website design and overall tone and message, one population are environmentally conscious, a healthy lifestyle and are willing to pay a higher price as long as the products are consistent with their lifestyle. The other population is more focused on great savings and convenience of use.
No comments:
Post a Comment