Week 8 part 2

Visual media works well with the type of business we  started because it provides us with an inexpensive and simple marketing tool that can reach a large demographic. We are focused on the health and wellness lifestyle which captures a large segment of our target market that are connected and well educated in the use of social media and other Internet platforms. This translates into a community that relies heavily on visual media on their daily interactions online, and becomes a great environment for businesses to explore.

Yoga Del Mar – Uses visual medial effectively with eye catching pictures and web design. They use the Facebook business page and they post two to three times per week with various activities for the week. Last post was March 18, 2017, they have 1372 likes and 1316 people follow their site. There are a number of comments dating back to 2013.

Blacksheep Yoga Studio – They use visual media by listing all past and current events in their studio. They are using Facebook business page and are active in their posting, showing last posting of March 17, 2017 with a frequency of three to four times per week. Their use of visual media looks very effective from the numbers of their followers. They have 1775 likes and 1700 followers. There are a number of comments dating back to 2016.

Yoga Vista Studio – Uses visual media by listing updated workshops and special events. They also list current schedule for future activities with teachers and pictures of the events. This studio uses Facebook with active posting dated March 15, and a posting frequency of two to three times per week. Their use of visual medial looks very effective with 1370 likes and 1346 followers. There are a number of comments dating back to 2016.

The Soul of Yoga - Uses visual media by listing updated workshops and special events represented by pictures and videos. The studio uses Facebook with active posting dated March 14, 2017 and a posting frequency of three to four times per week. They have 14,472 likes and 14,158 followers. There are a number of comments dating back to 2014.

Week 8 post 1

The visual platform that works well with our business is Twitter, Facebook and Instagram. These visual networks are the right match for us, given our target market. The decisions to pick them were based on our own experience, which taught us how much time it takes to maintain various social media platforms. One of the most challenging tasks in maintaining a business social media platform is staying current with your postings and choosing postings that are consistent with our business identity. This process alone takes time to sort out and balance the theme to post for the day. With our hectic daily schedule, the ease of posting with Twitter, Facebook, and Instagram made it an easy choice.

Week 7 post 2

These posts will engage my audience by giving them a different option of activities at the studio. It has pictures to capture their imaginations and see results from clients. The pictures are attention getting from the individual fitness goal both models accomplished; this fitness experience can help inspire a different audience.

week 7 post1

https://www.facebook.com/warriorspirityoga/

https://www.facebook.com/yogaformen.newbedford/?ref=timeline_chaining

https://www.facebook.com/JordynGetzFitness/

https://www.facebook.com/LauraMcIntireyoga/

https://www.facebook.com/Adrienne-Leslie-Fierce-Warrior-Yoga-272588809472242/

I choose to like the businesses above because of the similarity with my own business.   My plan is to make some connections with like-minded people and business owners to inquire about current and future events.  This is also a great platform to see what everyone is doing in the industry.   This feature might someday lead to the possibility of organizing events and attending workshops that can help expose your business to other businesses with different style and ideas to experience. 

Week 6

Post reach tells you how many people you have reached, it tells you how well you are exposing your business to the target market.  Post engagement tells you how many “views, clicks, comments, likes and shares your posts get”.  It is a great tool for letting you know your customer's intentions on participating.

Knowing the difference between posts reach and post engagement gives you a measuring tool on how well you are interacting with your target market.  This will, in turn, help you manage your posting to better target your audiences.

Facebook Insights is a tool for people that are interested in tracking down their customer's responses on their Facebook.  Businesses can better serve their customers by listening and paying attention to the customers’ responses and activities relating to your business page.  This information can help businesses create a database that will allow them to post the perfect ad or daily posting that attracts the most attention.