Week 8 part 2

Visual media works well with the type of business we  started because it provides us with an inexpensive and simple marketing tool that can reach a large demographic. We are focused on the health and wellness lifestyle which captures a large segment of our target market that are connected and well educated in the use of social media and other Internet platforms. This translates into a community that relies heavily on visual media on their daily interactions online, and becomes a great environment for businesses to explore.

Yoga Del Mar – Uses visual medial effectively with eye catching pictures and web design. They use the Facebook business page and they post two to three times per week with various activities for the week. Last post was March 18, 2017, they have 1372 likes and 1316 people follow their site. There are a number of comments dating back to 2013.

Blacksheep Yoga Studio – They use visual media by listing all past and current events in their studio. They are using Facebook business page and are active in their posting, showing last posting of March 17, 2017 with a frequency of three to four times per week. Their use of visual media looks very effective from the numbers of their followers. They have 1775 likes and 1700 followers. There are a number of comments dating back to 2016.

Yoga Vista Studio – Uses visual media by listing updated workshops and special events. They also list current schedule for future activities with teachers and pictures of the events. This studio uses Facebook with active posting dated March 15, and a posting frequency of two to three times per week. Their use of visual medial looks very effective with 1370 likes and 1346 followers. There are a number of comments dating back to 2016.

The Soul of Yoga - Uses visual media by listing updated workshops and special events represented by pictures and videos. The studio uses Facebook with active posting dated March 14, 2017 and a posting frequency of three to four times per week. They have 14,472 likes and 14,158 followers. There are a number of comments dating back to 2014.