Post reach tells you how many people you have reached, it tells you how well you are exposing your business to the target market. Post engagement tells you how many “views, clicks, comments, likes and shares your posts get”. It is a great tool for letting you know your customer's intentions on participating.
Knowing the difference between posts reach and post engagement gives you a measuring tool on how well you are interacting with your target market. This will, in turn, help you manage your posting to better target your audiences.
Facebook Insights is a tool for people that are interested in tracking down their customer's responses on their Facebook. Businesses can better serve their customers by listening and paying attention to the customers’ responses and activities relating to your business page. This information can help businesses create a database that will allow them to post the perfect ad or daily posting that attracts the most attention.
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