Week 13 part 2

I feel the design for your ads are vital to reaching the most connection with customers online. Given the nature of the consumers’ environment online where information is consumed with speed. Your ad will need to stand out and attract with real time impact to immediately capture their attention. Using the “principals of good design” ads should be put together with careful attention to the following areas: SPACE – making sure it’s simple and not congested with too many information. REPETITION- keeping all the fonts, text size, company logos and colors uniformed and consistent thought the ads. SCALE – provides comparisons within the ads, bringing attention to the area of importance. CONTRAST – providing different views on sizes, colors and contents within the ads. LINES – the proper alignment and placement of your lines and curves brings the audience eyes to the area of attention. BALANCE – creates a great synchronization of all the contents within your ads that can hold an audience attention. COLOR – creates the emotional impact on the mood and the environment.

The type of advertising our business could use is a combination of localized online and traditional advertising. This is important for us because we are a local yoga studio that relies on customers that lives a few miles from our studio. We use ads several times per month. It’s all triggered by the number of workshops, special events and new classes we want to promote.

FaceBook offers several types of advertising. There is the Domain Ad – simple easy to use and the cost is inexpensive. There’s the page post link – You ads is run through a news feed ad, allowing you to post large images to catch more attention from users. There are the Multi-Product ads, which is great for running ads when you have multiple products to offer. There’s the event ads designed for targeting a specific audience for your workshops or events. For our business we use the FaceBook events ad because we can control the amount of money we want to spend and the period of days we want our ads to run. From our experience with running the ads, what we found that running our ads on a weekly period helps us monitor the exposure activities and we can analyze if we want to extend our ads or adjust our geographical location to target more people.

Week 13 part 1

Black Sheep Yoga, Yoga Oceanside, Yoga Vista, Yoga Del Mar, and CorePower Yoga, in my opinion, have strong advertising programs. They have a good representation in all the social sites and are updated in all their postings. Aggressive online promotions with multiple coupon specials and first-time students discounts. In some of their websites, they have active interactions in regards to beginner yoga students and future workshop inquiries.

When looking at Twitter and FaceBook ads, the ones that stand out to me are the ones with great picture presentation especially on food products, graphics on the colors and presentation of the food, almost to a point you hunger for it. In some, the call to action are the emotional contents of their videos, from a person’s personal story or animals life story that can easily tug at your heart and leave a lasting impression. The use of Imagery is very effective because it is very effective in engaging your attention.

The impact of advertising online versus traditional advertising is greater for small and medium businesses who can’t afford the bigger budgets for traditional advertising (radio, newspaper, T.V. ads). Depending on your business, you can reach a larger customer base with online advertising including International markets for less than it would cost you for a traditional advertising targeting the same area of coverage. Again, given the amount of budget, and for most small and medium businesses the online marketing is better.

Week 12 part 2

There are a number of groups I found on LinkedIn and Google+ that can help with my business. Some have the latest fitness programs incorporating other exercises that I never considered. It’s made me rethink some of my own fitness programs. There are also companies that are offering services to expand your marketing program and ways of reaching out to more customers. The opportunities to connect are endless it just requires a considerable amount of time to sort out and plan how to use them with my business and maximize each connection.

Groupon and Living Social are a great way to encourage customers to try out new businesses and get a feel of the environment to see if it’s something they like without the initial long term commitments. Most of the benefits are with the customers, which allow them to attend certain classes unlimited for a set price. It gives them a time period to interact with other customers and build some connection. The downfall is that there’s not much profit to gain from coupon program, most businesses look at it as an advertising expense.

We have a current Yelp account, with several reviews under Shanti Kitti Yoga. I think the impact is the added opportunity for additional exposure to our business and to allow customers a quick and easy way to locate us.

Week 12 part 1

1. Social Media - Buffer is a great tool to use for automating social update on all your sites. The most challenging area of running a social media site is saving time. Buffer can manage all the posting and updates in one single session saving you time and money.

2. Graphic Design and Visual content – Canva provides you the tool for creating eye-catching social media web pages with stunning graphic designs that do not require a lot of expertise and are very user-friendly. A great graphic design on your website can help attract more traffic and interest into your business.

3. Groupon is a great incentive for new students to try out the studio and get a feel for the studio environment without the initial large membership upfront. They can have the opportunity to meet current members and create some connections.

4. Living Social is similar to Groupon, this online marketing tool can help reach out to more customers by offering coupons for new customers for a great trial price. When combined with Groupon they can create a positive impact in reaching out to new business traffic by providing deep discounts for new members.

Week 11 part 2

I responded to Abraham, Mejia, Kaufman, Shawn, Enders, Ashley.

Week 11

The information I would use on our business newsletter would focus on healthy lifestyle habits, mindfulness practice, and fitness for the aging population. I would schedule to send them out once per month. My contents will be broken down into several areas of topics. Under the “healthy lifestyle habits” I would cover areas that can provide tips on how small changes can make a big difference in living your aging years with quality and confidence. There would be top 10 tips on what you can do to practice healthy living. There will be a section on what are the best diets for the aging population. Under “mindfulness practice” there will be several sections that illustrate and explain how mediation can help quiet your mind, how to find the right tools to use when practicing meditation, and the various ways of meditating. One section will talk about the importance of keeping your mind active and engaged, similar to working out the body in order to stay fit. The last section will talk about the right fitness routine to use for an aging population that has special needs. One section will cover a fitness workout for people with cardiovascular disease, recovering cancer patients or current cancer patients, people with obesity and diabetic health concerns. Other contents will focus on aging population recovering from cardiovascular diseases, surgery and from other forms of cancer. I feel our customer base will enjoy reading the various articles because these are the everyday issues they face and they want to have the knowledge in their pursuit for a quality aging life.

Week 10 part 2

The categories I would use to stay organized are on health and fitness lifestyle for people over 50. This would allow me to focus on a specialty field and reach the correct demographic. This will help narrow my target audience and allow me to focus on marketing to a specific group. This specialty will separate me from the other fitness clubs that just caters to a wider clientele. My view is that the aging population will continue to rise and we will need more specialty fitness classes that cater to their specific needs. This refocusing on the aging population fitness needs, can help the business grow.


I commented  on  (Blea, Nicole, Valdez, Marcela and Conahan, Patrick).

Week 10 part1

I think people’s natural state is happiness and the love of connection, whether it’s with other people, with nature or animals. Humans love to connect with their emotions and their physical form. Using this as a reference point when sharing blogs and describing personal experience will help connect you with a large base of people because it speaks to them. They want to hear about your life dramas and suffering, they need to connect and to get caught up in the vortex of whatever energy you have to share. I think personal touch should be added authentically on a regular basis, based on the products or the business you have. Personal touch or experience should not be manufactured for the sake of promotional posting.

Week 9

I used “fitness Oceanside” and “yoga Oceanside” as my search word to find other businesses to connect with. There was a large pool of businesses to choose from in the Oceanside area. My main focus was to stay local and make the connections with nearby businesses to share some interest with the possibility of actually getting people to visit the fitness studio.

I created a list that is titled “longevity lifestyle” I feel a list can help provide you with a specific topic that can be pursued with like minded people. This allows your topic conversation to maintain a specific connection and shared audience without the interference of additional or outside topics that can muddy the area of your concern.

I feel the best time to have your tweets connect with people is probably in the middle of the day. It’s the period when everyone has gone through their more important part of the day and they now have the recreational time to survey what activities they can finish their week with.