Black Sheep Yoga, Yoga Oceanside, Yoga Vista, Yoga Del Mar, and CorePower Yoga, in my opinion, have strong advertising programs. They have a good representation in all the social sites and are updated in all their postings. Aggressive online promotions with multiple coupon specials and first-time students discounts. In some of their websites, they have active interactions in regards to beginner yoga students and future workshop inquiries.
When looking at Twitter and FaceBook ads, the ones that stand out to me are the ones with great picture presentation especially on food products, graphics on the colors and presentation of the food, almost to a point you hunger for it. In some, the call to action are the emotional contents of their videos, from a person’s personal story or animals life story that can easily tug at your heart and leave a lasting impression. The use of Imagery is very effective because it is very effective in engaging your attention.
The impact of advertising online versus traditional advertising is greater for small and medium businesses who can’t afford the bigger budgets for traditional advertising (radio, newspaper, T.V. ads). Depending on your business, you can reach a larger customer base with online advertising including International markets for less than it would cost you for a traditional advertising targeting the same area of coverage. Again, given the amount of budget, and for most small and medium businesses the online marketing is better.
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