Week 17 final

My use of social media for our business changed dramatically during this semester, in terms of staying aware with the entire tools that social media brings. I was introduced to the diverse type of platforms that were available outside of the more popular ones. These different social platforms allowed us to examine our own use of social media, and the time we needed to invest in establishing and updating various sites. This led me to understand what it takes to manage multiple sites, in terms of man hours and money. We could no longer keep up with timely posting and update information. We had to hire a social media person that managed postings and updated all sites on a daily basis. We would have never considered looking at social media for business this carefully if not for this class. We learned how important it is to stay updated on all our sites, which can lead to a positive experience for all our visitors online. 
   
The most impact social media brought to our business are local awareness and improved presence with our online exposures. We have shown a significant increase in new students showing up at the studio based on their interactions with various websites (Groupon,Facebook, Twitter, and Meetup,)

From a business perspective, my views on social media have changed. Its audience base is huge and the cost of advertising is reasonable. It provides small businesses an easy do it yourself marketing campaign, a control of contents and multiple options of scheduling your ads.

After this semester I now have a better understanding of what to develop and how to use it as an effective tool for our business. But time and money still determine the end results of how successful each of our business campaigns will be.

I found several social media platforms like blogging, LinkedIn, and Meetup that we never considered until this semester. I'm considering trying out blogging for personal and business interactions. I like the Meetup for its accessibility to group interest base on different activity plans. The response from our event posting with Meetup has been very positive with multiple people signing up with our program.

Week 16 part 3

The best social media tool for our business would be Facebook business page, Twitter, and Instagram. We have shaped our posting history with both platforms and the following we now have are regular and interactive. Our posting are on a weekly basis and updated with lots of current and future events. The ease of accessing both platforms is the key to managing the sites with updated information.  

Our business spends an estimated 4 hours daily on social media marketing or more based on what we are currently promoting. The focus on social media marketing investment is important for us because our business is so competitive and a high percentage of consumers are doing online researches on the latest and greatest deal in town. To keep our online presence high we must be aggressive with our marketing investment on all fronts.  

We chose the platforms (Facebook, Twitter and Instagram) as the main tools to use for our business moving forward. We plan to saturate those sites with multiple videos, dramatic images and colorful postings to measure the online reactions and responses. In the past, we have not been aggressive in promoting studio events via videos and engaging pictures. We hope this aggressive approach can stimulate more interest that people can learn to connect with our way of life.

In the coming months, our studio will have several workshops and events we’re putting together for new clients, and current clients. We will designate a social media person to follow these events and document them via videos and pictures. Our plan is to post them weekly and share a community story of how we celebrate our fitness lifestyle with our clients on a daily basis. The hope is to create a stronger presence with our online communities and make them understand that for shanti kitti yoga studio, we share in the development of our student not just from the fitness and healthy lifestyle but also in their spiritual growth. On a weekly basis, we will monitor all the reactions and responses and learn to create a better tool on how we can sustain an active social media presence that can help our business grow.

Week 16 part 2

Commented Facebook page below:
Williams, Terrence
McIntire, Laura
Materazzi, Melanie

Week 16 part 1

I think having the power of social media for consumers to use as a communication tool to express their disappointments, and likes in the services and products is a major gain for consumers. This puts the businesses on notice in the way they handle themselves when it comes to their customers’ satisfaction. Businesses learn in order for them to compete and be successful, they need to know their customers. What they values and what’s important to them in regards to safety, clean environment, conservation measures and the quality of their own products. The social media becomes a consumer watchdog for companies that are in disregards of accepted environmental, and safety practices.

Given the type of our business, Facebook and Instagram are the best social media platform to reach out and connect with people. The most enjoyable one for me would be the Facebook business page, the ease of transition from your personal page to your business page is a big deal. Most people are on their Facebook pages on a daily bases whether it’s checking personal items, socializing or doing business events. This makes posting to your business page convenient and this is the biggest advantage for me. The second social platform I enjoy is Instagram. I like the quick video and pictures posting without trying to write too many words. The ease of posting and letting the images and videos speaks for itself is another great tool to have in connecting with people.

Week 15 part 2

According to the Insight page on my Facebook business page, this listed updates on all activities in the last seven days. There eight page views, four new page likes, and four post engagements. Under the notification page, the recent activity that changed this week on my business page are the amount of new likes I received (6). There are now a total of 10 likes on the business page as of today. Under the pages published activities, only one new activity this week, a posting on warrior classes on May 16 and 19 2017. There are no recent updates under the sections (type, targeting, reach, engagement) as of this week.

Week 15 part 1

Audience center would be the most beneficial for our business. It can help us understand our customers better in the way they react and interact with our online ads. In our Industry, our customers are always looking for the best deal in town. What we want to understand is how to keep these customers interested in events, workshops and classes. What makes them open certain ads and not others? This tool will help us with all our future advertising. This Analytics can help us differentiate what type of ads will work and which customers to target, which can translate into saving us time and money in the way we approach and interact with future advertisings online.

Week 14

The effectiveness of my (Twitter and FaceBook) ads will rely on “free classes” to get everyone’s attention and remove the risk from their experience. This ad targets specific demographic near the studio for their convenience. It calls out to people’s fitness lifestyle during the time of the year when everyone tends to gravitate toward being more physically active.

There are several objectives in our ads. The first one is to capture new clients with the “free classes” offer and allow them to feel the energy of the studio without the financial risk upfront. The second is to focus on the Oceanside zip code 92057 and focus on the nearby residents that are close to the studio for convenient. The ad objective for our local studio that makes sense is to focus on local traffic within Oceanside community. The practice of sustaining a healthy lifestyle is a challenging process, countless studies have been done to show that the closer a person is to their gym the more they are going to sustain their practice.

Twitter

FaceBook