Week 16 part 3

The best social media tool for our business would be Facebook business page, Twitter, and Instagram. We have shaped our posting history with both platforms and the following we now have are regular and interactive. Our posting are on a weekly basis and updated with lots of current and future events. The ease of accessing both platforms is the key to managing the sites with updated information.  

Our business spends an estimated 4 hours daily on social media marketing or more based on what we are currently promoting. The focus on social media marketing investment is important for us because our business is so competitive and a high percentage of consumers are doing online researches on the latest and greatest deal in town. To keep our online presence high we must be aggressive with our marketing investment on all fronts.  

We chose the platforms (Facebook, Twitter and Instagram) as the main tools to use for our business moving forward. We plan to saturate those sites with multiple videos, dramatic images and colorful postings to measure the online reactions and responses. In the past, we have not been aggressive in promoting studio events via videos and engaging pictures. We hope this aggressive approach can stimulate more interest that people can learn to connect with our way of life.

In the coming months, our studio will have several workshops and events we’re putting together for new clients, and current clients. We will designate a social media person to follow these events and document them via videos and pictures. Our plan is to post them weekly and share a community story of how we celebrate our fitness lifestyle with our clients on a daily basis. The hope is to create a stronger presence with our online communities and make them understand that for shanti kitti yoga studio, we share in the development of our student not just from the fitness and healthy lifestyle but also in their spiritual growth. On a weekly basis, we will monitor all the reactions and responses and learn to create a better tool on how we can sustain an active social media presence that can help our business grow.