Week 16 part 1

I think having the power of social media for consumers to use as a communication tool to express their disappointments, and likes in the services and products is a major gain for consumers. This puts the businesses on notice in the way they handle themselves when it comes to their customers’ satisfaction. Businesses learn in order for them to compete and be successful, they need to know their customers. What they values and what’s important to them in regards to safety, clean environment, conservation measures and the quality of their own products. The social media becomes a consumer watchdog for companies that are in disregards of accepted environmental, and safety practices.

Given the type of our business, Facebook and Instagram are the best social media platform to reach out and connect with people. The most enjoyable one for me would be the Facebook business page, the ease of transition from your personal page to your business page is a big deal. Most people are on their Facebook pages on a daily bases whether it’s checking personal items, socializing or doing business events. This makes posting to your business page convenient and this is the biggest advantage for me. The second social platform I enjoy is Instagram. I like the quick video and pictures posting without trying to write too many words. The ease of posting and letting the images and videos speaks for itself is another great tool to have in connecting with people.