Week 14

The effectiveness of my (Twitter and FaceBook) ads will rely on “free classes” to get everyone’s attention and remove the risk from their experience. This ad targets specific demographic near the studio for their convenience. It calls out to people’s fitness lifestyle during the time of the year when everyone tends to gravitate toward being more physically active.

There are several objectives in our ads. The first one is to capture new clients with the “free classes” offer and allow them to feel the energy of the studio without the financial risk upfront. The second is to focus on the Oceanside zip code 92057 and focus on the nearby residents that are close to the studio for convenient. The ad objective for our local studio that makes sense is to focus on local traffic within Oceanside community. The practice of sustaining a healthy lifestyle is a challenging process, countless studies have been done to show that the closer a person is to their gym the more they are going to sustain their practice.

Twitter

FaceBook